Concord Cherry-Picker Lends A Hand As SPAR Takes The ‘Guinness’ Cake

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The SPAR Group Ltd in Kwa-Zulu Natal created a cupcake mosaic to raise funds for children with cancer during Childhood Cancer Awareness Month and as a tribute to the Springboks for the Rugby World Cup 2015.

Consisting of an astounding 33,660 cupcakes and measuring 138.56sqm in size, SPAR officially set a new Guinness World Record* on 5th September 2015 for the largest cupcake mosaic, breaking the previous 2012 Singapore record by 4 660 cupcakes.

“When SPAR approached us to assist with the supply of access equipment in order to video and photograph the assembly of the cupcake mosaic, we jumped at the opportunity to assist our customer.” says Mike Spoelstra who is a technical external sales consultant at Concord Access Rental’s Durban branch. Within one week of receiving the order, Access Rental had ‘specced’ the best machine for the job and delivered the Z45 articulated boom to the Gelofte High School rugby field on Friday 4th September.

A video camera was fixed to the platform of the cherry picker, which was affectionately dubbed the ‘big mean machine’ by SPAR personnel; the boom was hoisted approximately 15m into the air to capture the assembly if the mosaic. Passionate SPAR personnel together with family and friends worked tirelessly for approximately five hours to create the intricate mosaic pattern that featured the South African flag, the yellow cancer ribbon, the Boks emblem as well as the words “Go Bokke”. Michael accompanied former Springbok full back, Andre Joubert on the man platform to view proceedings from above.

SPAR donated all proceedings raised on the sale of the cupcakes (at R10 each) to the children with cancer drive. “What started as an idea to drive the company’s values and to support the Bokke, resulted, in typical SPAR way, in raising funds for Cupcakes for Kids with Cancer,” says Graham O’Connor, CEO of the SPAR Group Ltd. Graham expressed his sincere gratitude to Access Rental for their assistance in breaking the world record, remarking that “none of this would have been possible without Concord’s assistance.”

SPAR, who has been a key customer for over three years, utilises a variety of rental machines from Concord Access Rental to meet both internal and external materials handling requirements such as stock taking, maintenance, signage and various other warehouse applications at its Phoenix and Mount Edgecombe Distribution Centres.

“The Concord Access Rental team is immensely proud to have been part of this most deserving and rewarding multi-tiered initiative and we hope that the funds raised by SPAR will go a long way to helping our children in their fight against cancer,” concludes Michael.

* At the time of going to print SPAR Group (Pty) Ltd Kwa-Zulu Natal officially held the Guinness World Record for the largest cupcake mosaic (record was set in Durban, South Africa on 5th September 2015).