At the recent Bauma Africa exhibition, held in Johannesburg South Africa during September, Concord Hi-Reach placed an order for more than 80 Genie machines for its sister company, Concord Access Rental. Concord Hi-Reach is the distributor in Southern Africa for Genie Industries, Teupen, Custom Equipment and PB Lifttechnik.

The order comprises a range of different machines, and includes interestingly enough a new SX-180, the new SuperBoom that Genie launched at Bauma in Munich earlier in the year. As such, this will be the first telescopic boom of that size in Africa.

Dean Jones, Concord Access Rental Managing Director says that he is very excited about the prospects of this new machine and he feels that there is definitely opportunities in the market for it. “We have also ordered a number of other boom lifts, rough terrain scissors as well as some slab scissors to supplement our growing rental fleet”, Jones added.

George Landsberg, Concord Hi-Reach Managing Director placed the order with Genie’s Phil Graysmark, Sharbel Kordahi and Shea Stimac, all of whom attended the exhibition.

Concord Hi-Reach, part of Imperial’s Concord Group, is the distributor of Genie’s extensive range of products in the Southern African market.  It primarily specialises in MEWP’s – also called Cherry Pickers – boom and scissor lifts or Manlifts but also focuses on telescopic handlers (or telehandlers), material lifts, warehouse step-ladder machines, and Genie and Terex light towers.
Operating from its headquarters in Alrode, Johannesburg, Concord Hi-Reach also provides spares, ongoing maintenance and repairs as well as full refurbishment of machines for its customers across Southern Africa and acts as distributor for HybridLift, Teupen and PB Lifttechnik also.