Even ‘meteoric’ could be an understatement when describing the growth of mobile elevator work platform (MEWP) access equipment rental company, Concord Access Rental.
Factors Driving Exceptional Equipment Performance
Operations director Dean Jones attributes the unusual equipment performance to a host of factors including a buoyant market, his company’s diverse offering, the excellent Genie brand, his team’s experience and being part of the Concord rentals and Imperial groups.
Diversity as a Key Success Factor
“All these important elements have come together to make us immediately one of the most potent players in our industry. While they are all important, perhaps the factor that underpins our success is our diversity. We are very strong at understanding where MEWPS are needed and thus we do not have to rely too heavily on the more obvious and popular sectors, like construction, which are infamously erratic,” says Jones.
High-Profile Clients Boost Revenue
Meanwhile some of the big names in business in South Africa have helped boost access rental revenues. “We have several machines working on the Sasol’s Gas Engine Power Plant project and several more on the new JD Group distribution centre in Boksburg,” says Jones. “We are of course very pleased that our client base includes such blue-chip names but we work very hard at giving a world class service so that anyone, big or small, can find renting a MEWP from us a user-friendly rental solutions experience.”
Expanding the Fleet for Greater Choice
Jones says that he is looking to expand the range of machines in the fleet so that customers will have greater choice. “For example within the next four to six weeks we will be taking delivery of at least 25 units, most of which being big diesel boom lifts from 85 feet platform height up to 135 feet.”
Opportunities Across Southern Africa
He adds that there is opportunity in the southern African region to grow one of the leading access equipment rental companies in the world. “We have the financial backing, the knowledge and the experience and most importantly a very diverse, exciting and growing market in the sub-Saharan region and beyond, and there’s no reason why we shouldn’t become a very significant player in the years to come.”
Jones’ Track Record in Equipment Rental
Jones should be taken seriously. In 1995 he became the Germiston branch manager of a large general equipment rental firm and within a few short years it became the biggest branch in the group and it remained so during his tenure. In 1999 he was appointed to the same company’s fledgling MEWP access rental business, but was soon head-hunted to assist in growing what then became the leading Concord rentals company in the country.
International Experience in AWP Operations
Jones left South Africa in September of 2007 to manage a leading AWP (Aerial Work Platforms) operation throughout both the Emirates and Saudi Arabia. While there he landed one of the biggest access platform deals in history, which involved the rental of hundreds of machines for a period of more than 28 months on the Ferrari World Theme park and the Yas Island Racetrack development in Abu Dhabi.
Returning to Lead Concord Access Rental
After four years Jones returned with his family to South Africa where he took up the opportunity to become part of and manage Concord Access Rental in September 2011.
“I am very optimistic about the prospects of this company and look forward to the challenge ahead,” he concluded.